New 25-year hometown partnership to bring all-new Un-carrier
experiences and perks to Seattle baseball fans
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What’s the news: The Seattle Mariners are getting a new partner
at the ballpark…the hometown field will be known as T-Mobile Park in
January 2019 through December 2043.
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Why it matters: This partnership lays the foundation for the
next chapter for Seattle Mariners baseball, complete with an unmatched
ballpark experience for fans.
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Who it’s for: The undeniably loyal Seattle community and
Mariners fanbase.
BELLEVUE, Wash. & SEATTLE--(BUSINESS WIRE)--
The Seattle Mariners and T-Mobile (NASDAQ: TMUS) today announced that
the home field of the Mariners will be known as T-Mobile Park for
the next 25 years. This partnership, subject to approval by the
Washington State Major League Baseball Stadium Public Facilities
District (PFD), allows the Un-carrier to provide Seattle Mariners fans
with unprecedented benefits, backed by all-new energy to pump up the
hometown for seasons to come.
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“The Un-carrier is always shaking things up for the better, and this
time we’re going BIG with the Seattle Mariners for all their fans,” said
John Legere, T-Mobile CEO. “T-Mobile Park isn’t just some
corporate-branded sponsorship to us…this is about supporting the
community and our hometown Mariners in building a World Series-caliber
team!”
“T-Mobile has a deep commitment to this community, a passion for
customer service and a well-earned reputation as a leader in innovation.
These are the qualities that make T-Mobile the right partner to name
this iconic ballpark,” said John Stanton, Seattle Mariners Chairman and
Managing Partner.
T-Mobile takes pride in being a company that puts customer experience at
the forefront of all it does. And now in partnership with the Seattle
Mariners, the Un-carrier is going all-in for not only its customers, but
for every dedicated fan of the hometown team!
All fans can get early access to the ballpark on game days via the
T-Mobile ‘Pen. This popular gathering place for fans spans from the
bullpens behind Left Field to Center Field. Opening 30 minutes before
all other gates, the T-Mobile ‘Pen gives fans the chance to watch
Mariners batting practice and pitcher warm ups. And with this
partnership, T-Mobile ‘Pen will now feature a variety of new perks
including surprise giveaways and a live DJ on select game days, to go
with the destination food and beverage offerings.
The Un-carrier will also hook up Mariners fans with surprise seat
upgrades, and free stuff at Tuesday games as it brings T-Mobile
Tuesdays to the ballpark! And, in addition to already enjoying the fastest
wireless network in Seattle, T-Mobile customers will get some extra
perks including fast-track entry, discounted tickets and exclusive
offers on merch.
The Mariners recently finalized a new 25-year lease with the PFD, the
public development authority that owns the ballpark. The agreement
obligates the Mariners to pay a minimum of $600 million for ballpark
maintenance, operations, capital upgrades and fan improvements over the
next 25 years.
Mariners President and CEO Kevin Mather said, “Fans have come to expect
a great experience at this ballpark and we have made a commitment to
invest substantial Club revenues over the next 25-years to make sure
that continues. This partnership with T-Mobile will help us meet that
obligation so that fans will have a first-class experience at T-Mobile
Park for decades to come.”
At the end of the new lease agreement, the total investment of Mariners
revenues into the publicly owned ballpark since 1999 will add up to over
$1 billion.
The process of incorporating the T-Mobile branding assets throughout the
ballpark will take place over the coming months. Much of it is expected
to be completed by Opening Day on March 28, 2019, when the Mariners meet
the Boston Red Sox.
You can see renderings of T-Mobile Park on the T-Mobile
Newsroom.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. Our advanced nationwide 4G LTE network
delivers outstanding wireless experiences to 77.2 million customers who
are unwilling to compromise on quality and value. Based in Bellevue,
Washington, T-Mobile US provides services through its subsidiaries and
operates its flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
View source version on businesswire.com:
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T-Mobile US Media Relations
MediaRelations@T-Mobile.com
or
Investor
Relations
877-281-TMUS OR 212-358-3210
investor.relations@t-mobile.com
Source: T-Mobile US, Inc.